The first time I went to India for the first time was in 2008.
The country’s pizza culture has been evolving in recent years, and I was determined to try one of the more popular varieties.
But it wasn’t until this past year that I decided to start my own pizza venture.
The first step was figuring out where to get my pizza.
“The pizza market is very fragmented,” said Kishore Giri, a marketing professor at the University of Michigan.
Giri has studied the industry for a decade, and says that the supply chains are often different, depending on the market, location and product.
“You can have a product that is imported from Europe, or it can come from India and be packaged there,” he said.
But Giri also said that he’s noticed that pizza vendors aren’t as organized as they once were.
“In India, it’s the vendors who are responsible for the product,” he explained.
“They don’t have a team, they don’t control it, they do the logistics and delivery.”
So it was up to me to figure out a way to set up a business and take on the responsibility of the product itself.
I had an idea: How can I start selling pizza at home?
I asked Giri.
What if I could bring in a few extra people who would then help me with the logistics of getting the product into my home, and then sell it for me?
Giri thought about it, and realized that this idea sounded really appealing.
“I thought it would be really great to be able to do this at home,” he recalled.
“So I decided that I wanted to set this up myself.”
Giri’s company, the Pie Pizza Company, has a website and Facebook page, but the goal of the company is to have 100 customers by March 1, 2018, which would put the business on a trajectory for profitability.
Giris said he hopes to expand his business into other countries and even open a restaurant in Dubai, the capital of the United Arab Emirates.
He’s already opened a branch in Dubai.
“We have a very good relationship with a number of other restaurants,” he added.
Grijas pizza company is a very local and small-scale operation, he said, so the team consists of about 10 people.
“It’s really a team of like-minded people,” Giri said.
The team members work in various areas including marketing, social media and customer service.
“There are no other pizza restaurants that are doing this,” he continued.
“This is the only one I know of.”
A pie can be sold for Rs. 30, and there are five different kinds of toppings: garlic, onions, cheddar cheese, tomato sauce and pepperoni.
Customers can choose to order their pizza from a menu, or pick one up at the counter.
But if they choose to buy their pizza on the spot, they will receive a receipt, which will be presented to the person who ordered.
“People want to know how to eat a good pizza, and they also want to have their pizza delivered,” said Giri who is also a professor of marketing at the university.
It’s the pizza delivery model that Giri and his team have tried to implement in India.
“Once we get the pizza to the doorstep, people come back after having their meal and they love it,” Gir said.
“For example, we did a trial of the delivery model in Mumbai, and we found that the pizza is really good.
It comes out of the oven quickly and the toppings are just as good as the pizza in the restaurant.”
Giris hopes to eventually expand to other parts of the country.
“What we are hoping is that we will be able do a pilot project in the UK and other parts,” he stated.
“But it’s not going to be easy because of the regulations and the cost.”
Gori said that the idea of the pie company came from a simple one.
“One day, I thought, I can take all the people from around the world and start a business here.
It doesn’t have to be a franchise,” he observed.
“If I can sell 100 pizzas here in India, I am confident that I can do a lot better in other parts.”
Pizza Delivery, India Pie Pizza has a few ways of getting its pizza to its customers, including a mobile app that can be used to order a pizza, or a website where customers can buy their pizzas and get a receipt for their purchases.
Gir hopes to have at least 30 customers by the end of the year.
It is important for the company to make sure that the customer has enough time to have the pizza delivered to them.
“Most of the customers are busy and they are waiting to get their pizza,” Giris noted.
“A customer comes to the restaurant, and the pizza comes out right after the pizza arrives.
We want to make that delivery as quick as possible so that the customers can enjoy their pizza