Pizza delivery guy Zalman Zilberman, 34, has been a regular on the streets of Jerusalem since 2006.
He has a wife and two young children, and has earned his keep by taking orders from Jews.
He tells Haaretz, “I think the Jewish people are very happy.
I can tell you this: The most important thing for us is our customers.”
Zilman’s customers are mainly young, middle-aged and middle-class families, but they also include young families with children in school, senior citizens and women who have jobs and live alone.
The Pizza Guys have also extended their reach to young men and women in the middle class.
Zilmans family is among those who have been hit hard by the economic crisis, especially in Jerusalem, where he has been delivering pizzas to Jewish families since 2006, and in other cities, such as Tel Aviv, Jerusalem and Jerusalem, as well as in Haifa and the Negev.
“I’ve had to go from the neighborhood to work in Jerusalem and the neighborhood in Tel Aviv and in Jerusalem to work,” Zilmen says.
“And it was hard.
But I didn’t want to leave Jerusalem.
We all have a home here, so we wanted to stay here.”
Zalmans Pizza Guys has grown into a family business that offers pizzas and other catering services to many Israeli and foreign Jewish customers.
Zalmen started delivering pizzets to his neighborhood customers in 2006, but the business started growing quickly.
“We’ve grown to be a family company with 10-20 employees, and we’re expanding into the bigger city,” Zalminsky says.
In the past three years, Zilminsky has worked with many new clients, from people who live in the same neighborhood to people who are in a new town.
In Tel Aviv alone, Zalmann has been able to expand the business to include more than 600 customers, including elderly couples and couples who are not related to each other, and he has also expanded the business in Jerusalem.
Zaltzman, Zalminsky’s wife, is a business owner in Jerusalem who has a degree in business administration.
“My wife is an accountant, and I’ve always done the accounting, but she does it professionally,” Zaltman says.
The couple opened their first shop in Jerusalem in 2006.
“The neighborhood is very young, but people in our neighborhood know us because we have delivered pizza in Jerusalem for a long time,” Zalminskis father, Zvi, explains.
“But the city was not ready for the pizza delivery business, and they didn’t have any good pizza delivery service in the beginning.
So we opened a pizza delivery shop in Tel Hashomer [a neighborhood in Jerusalem].
It was a big success.
We started selling pizzas for $10 and it was so good that it got bigger.
Now, we sell for $20 to $40.”
“In the past few years, we’ve been able more and more to expand to larger cities.
I don’t know what’s going to happen in the next two years,” Zolinsky adds.
“In three years I hope to expand.
We’re expanding, and the business is expanding.”
Pizza delivery is also a major part of Zalmalinskys life.
“People who work in delivery are very stressed,” Zali says.
Zolminsky’s father works for a construction company in Jerusalem that has a delivery service.
“He gets a lot of work from people to deliver pizzas,” Zalis mother says.
But Zalmoski, a pizza guy, says he doesn’t want the work.
“There’s too much stress,” he says.
And his job does not have the same sense of community that other jobs have.
“It’s too quiet,” Zala says.
He believes that a pizza store has a huge impact on the community, and Zalmaslinsky is optimistic about the future.
“When you open a store, you have to give something back to the community,” Zalaminsky says, adding that he hopes to open more Pizza Guys stores in the future, and hopes that more people will take part in the business.